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    AI method can help brands save time and money in refining their advertising

    6 days ago

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    Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and costly—to develop ads that connect with consumers. But a team of researchers led by a Virginia Commonwealth University professor has developed a method of using artificial intelligence in ad creation, which could help level the playing field for businesses and lead to more targeted marketing to consumers.
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